Web Projects: UI and UX Design

I specialize in clean, functional, and minimal UI and UX design. Most of my professional experience lies in SaaS (software as a service) and eCommerce.

I work hard to craft the best and most beautiful solution, all the while focusing on the highest priority goals of the project.

 

The Invisible Hotel

The Invisible Hotel project was an immersive UX and UI project completed from start to finish, including research, competitor analysis, interviews, wireframing, and final design.

The project included a high-level overview of the customer experience: staying at a modern luxury hotel without a front desk or onsite staff. Every aspect of the unique stay was explored: from gaining keyless access to the suite, to requesting amenities all via the native mobile app.

For the full project presentation, click here.

 

Mama Minimalist was custom designed in Sketch and developed in WordPress. The site was completed from sketch to final design, working with the client along the way. Blogger and podcaster Stephanie wanted her site to be refreshed by a professional and moved away from a third party marketing site.

I worked with Stephanie for a clean and minimal design, keeping in mind her pre-existing branding and audience. The final product was a straightforward, easy-to-navigate site with touches of femininity and warmth.

 

The Movement is a custom designed and coded WordPress blog for DTLR/VILLA. Because VILLA is a retailer, I put the focus on the beautiful photography. The design is clean to match the aesthetic of the fresh ecommerce site, and the typography is optimized to be readable on single post pages.

For an exploration of design decisions, click here.

 

Some More Favorite Designs

My Power Pose is a lifestyle and fashion blog focusing on smart work attire. Catherine is a hard working fundraising professional and wanted a personal blog to document and share her style tips.

Neon Coral sells beautiful festival- and beach-friendly bracelets and jewelry. Here is a sample homepage, category listing page, and product display page. The theme is light and airy to mirror the philosophy of the brand: carefree and bohemian.

Honey Rule was a custom WordPress build for my ethical and sustainable lifestyle blog. The design is minimal with a focus on hand-drawn touches.

CrafTech’s project is a corporate website for an IT company, designed and coded in WordPress from scratch. The site was updated to feature the brand colors and stand out from boring competitor sites.

This Real Shirts responsive ecommerce homepage mockup for desktop and mobile is something I did for fun. I wanted to work with a colored dark background and punchy accent colors, all while focusing on featuring the product photography.

Before Ten was a concept for a creative lifestyle blog. The site was designed in Photoshop and had a clear emphasis on the calls to action.

Lifestyle blog design mockup

Shen Dove was a blog and portfolio design created for a writer and content creator with a focus on readable typography to feature her work.

Custom WordPress theme for book author Blake Moore - Through a Pigskin Prism

Through a Pigskin Prism is a small site created to give background to the book written by a former NFL player, with clear calls to action to purchase a copy of the book.