Putting links in your blog to external content is a great way to spread good karma throughout the blogosphere. Whether you're linking to a friend's blog, an article, or a product, etc, you probably want people to stay on your site for more.
As the title of this post suggests, this is a quick tip. An extremely quick tip!
Open in a New Tab
Whenever you use an external link (anything that is not on your own site), include this parameter within the a tag:
This will cause the link to automatically open in a new browser tab when your reader clicks on it, leaving your blog post in a tab so your reader can easily navigate to it again without having to use their browser's back button.
In order to do this, you will need to switch to the code or HTML version of your post. I recommend writing your blog post first in order to maximize your blogging workflow, then worry about this HTML cleanup before you hit publish.
Once you're switched over to HTML, find your link tags. They will look like this:
Inside the first a tag, just add target="_blank" before the closing bracket, so it looks like this:
<a href="http://google.com" target="_blank">Google</a>
Once you set up your external links to open in a new browser tab, you may see a good jump in stats, whether it's time-on-site, comments, pages visited, etc, simply because your reader isn't being kicked off of your blog post so quickly.
Hope this helps!